Creative Strategist (Marketing & Brand)

Are you a data-driven, digitally native creative ready to shape the brand story for a luxury travel e-commerce leader? Secret Escapes is seeking an ambitious Creative Strategist to take the lead in our crucial German (DE) market.

About Secret Escapes

Secret Escapes is one of the world’s leading members-only, online travel deals companies, offering inspiring travel experiences and hand-picked offers to over 60 million members worldwide. Operating in 10 countries across Europe, Secret Escapes continues to grow and establish itself as a world-class business, dedicated to giving our members the best range and value in luxury travel deals at low prices.

We operate a hybrid working model where colleagues come into the office in Berlin 3 days a week. We also offer flexible working with core hours between 10 am to 4 pm, and you have the freedom to schedule the remaining hours to suit your routine. As an inspiring travel brand, we also provide a “Work From Anywhere” scheme giving you the opportunity to work from anywhere in the world. This benefit is designed both to feed our travel passion and support parents and carers, especially during school holidays.

We’re a diverse and inclusive bunch of individuals from different backgrounds and with varied interests, but the one thing we all have in common is that we’re good people (even if we do say so ourselves!).

About the Role:

Based in our Berlin office, you will be the creative champion for the German market creative, working closely with our London-based team. This is a high-impact role focused on two main areas:

• Media Campaigns: Ideating killer, high-quality, on-brand concepts for integrated paid partnerships with travel and consumer brands.

• Digital Paid Media: Actively ideating, scripting, testing, and evolving high-performing creative (video, social formats, CTV) based on real-time data and a constant testing framework.

What You’ll Be Doing:

• Creative Leadership: Driving the creative output for the DE market from concept to execution.

• Data & Testing: Using performance metrics (VTRs, drop-off points) to inform and constantly evolve a distinctive visual style that drives revenue.

• Innovation: Integrating AI and new technologies into the creative workflow for ideation and production efficiency.

• Quality Control: Ensuring all assets meet the high standards of the Secret Escapes brand.

What You’ll Bring:

• Native-level German and strong English proficiency.

• Proven experience as a Creative Strategist or Hybrid Creative in 

• Strong concepting and script-writing abilities, especially with video-led content.

• Comfortable working with performance data (VTR, CTR) to inform creative decisions.

• Hands-on experience producing creative for paid social (Meta, TikTok, YouTube).